Online dating tactics
Studies of children indicate that those below the ages of 4–5 years do not consistently distinguish program from commercial content, even when program/commercial separation devices ("Go Bots will be back after these messages") are used.As children reach the age of 4–5 years, they typically perceive a categorical distinction between commercials and programming, but primarily on the basis of affective ("commercials are funnier") or perceptual ("commercials are shorter") cues only.Opportunities to advertise to children further expanded with the explosive growth of the Internet, and thousands of child-oriented Web sites with advertising content have appeared in the past few years. These two trends—the growth in advertising channels reaching children and the privatization of children's media use—have resulted in a dramatic increase in advertising directly intended for the eyes and ears of children.Compounding the growth in channels for advertising targeting children has been another development: the privatization of children's media use. It is estimated that advertisers spend more than billion per year to reach the youth market and that children view more than 40,000 commercials each year.First, does advertising affect children’s commercial recall and product preferences?If not, the billion spent annually by advertisers in commercial appeals to children would represent a surprisingly poor investment.The second essential cognitive task involved in a mature comprehension of advertising is the ability to recognize the persuasive intent of advertising and to apply that knowledge in the child’s understanding of the advertising message.
Most importantly, studies have shown that product preferences affect children's product purchase requests and that these requests do influence parents' purchasing decisions.
Studies have documented that a high percentage of advertisements targeting children feature candy, fast foods, and snacks and that exposure to such advertising increases consumption of these products.
While consumption of nonnutritious foods per se may not be harmful, overconsumption of these products, particularly to the exclusion of healthier food, is linked to obesity and poorer health.
There is a substantial body of scientific evidence addressing all of these basic issues.
In contrast, concerns about advertising that have emerged as a result of new and changing technological capabilities, such as interactive forms of advertising and commercial Web sites targeting children, have yet to attract almost any empirical study.